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I actually don’t have a problem with most of their clothing or ads. Sex sells and they definitely need it at this time, it’s a simple marketing tactic. However, the most deterring feature is the price of their clothes. I would not spend 60 dollars on a PLAIN GREY SWEATER.
posted about 9 years ago
I totally agree with Necca about how their things are too expensive! Plus the way they advertise really emphasize a certain item so i totally get how they do it. To focus on the clothing more because there’s really nothing else to look at.
posted about 9 years ago
Their ads aren’t as bad as when you’re browsing through the online store. Yes, sex sells, but at a certain point it becomes unclear as to what they’re trying to sell. I remember trying to think of a good use for transparent onesies, and I still don’t have an overwhelmingly good answer.
In comparison, other companies try to display more functionality for the items- giving consumers ideas of how to wear the product so it sways people to want to buy the products more.
Every advertising campaign is a ‘win some, lose some’ situation though.
posted almost 9 years ago
this is a great example of why aa is just flat-out raunch:
http://thegloss.com/fashion/gallery-the-ten-worst-american-apparel-ads/
posted almost 9 years ago
i know what you mean. but this is what they want. us talking bout their ads. and some people dont care- so they buy the stuff
posted almost 9 years ago
